FORRESTER CONSULTING OPPORTUNITY SNAPSHOT: A CUSTOM STUDY COMMISSIONED BY ZETA GLOBAL

Marketers Need CDP Solutions That Transcend Data Management
  

Customer Data Platforms (CDPs) are a critical investment in aggregating and managing customer data, but they are falling short of user expectations.  

Only 10% of CDP owners today feel the product meets all needs. That number drops to 1% who believe their current CDP answers future requirements. 

Download this research to learn more about:

  • CDP adoption trends and evolving requirements 
  • Challenges with current CDP solutions 
  • The capabilities required of a next-generation CDP  
  • How to extend the CDP’s value and drive better business outcomes  
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